Persevere With Passion By: Paul Poggione “Don’t waste your time and energy throwing stones at the rude comments made of you on social media. Ignore them. Focus on inspiring others passionately.” As I write this, the NFL Training Camps are in full swing with at least 1 preseason game in the books. There are some tremendous examples that we can take from NFL Training Camps and apply them to our social media campaigns and in our businesses.  Put The Work In NOW – Your Training Camp If you are looking to have a breakthrough this fall, you need to put the work in now to achieve it. Make the month of August your Training Camp to put in the extra hours to get your marketing

Setting The Standard By: Paul Poggione Are you stuck growing your followers or getting started in social media? Are you having trouble building your brand on social media? Help is on the way. (No, I am not talking about another Ai program that you should be using!) The Invisible Standard Whether you like it or not, fair or not fair, every single action you take on social media from a post to a comment, a like, share, interaction, you name it, you are being judged. That goes as well for your company page. The difficult part is that you don’t see the judgement and you never will. Your audience members are forming an impression of you/your page each time that an action on social media

Don’t let your social media presence be barren By: Paul Poggione As I write this, summer 2024 is in full swing, many people enjoying time off, relaxing or just adopting slower summer hours. This is a great time to review your current social media programs and make plans for the final 6 months of the year. With summer in full bloom for the western hemisphere folks and the landscapes green and lush like to photo above, this is also an excellent time to update photos for your social media, website or digital marketing programs. For those of us in the north, photos with snow and cold attached to them never leaving you feeling great, so be sure to audit your photos as well and make

FEARS: Your guide to understanding, addressing and overcoming your fears on social media By: Paul Poggione LISTEN TO THIS BLOG NOW Fears, we all have them, some greater, some smaller but they are there, deep, hidden in the layers of our consciousness. It is important to take time to conduct some honest, internal reflection to identify any fears that we may be holding. This is an essential exercise to conduct when: Creating a digital marketing campaign Evaluating a completed digital marketing campaign Performing a regular audit of social media campaigns This is one of the first conversations that we have with our clients. Knowing what some of their fears (no matter how deep rooted) are, will allow us to better understand our clients actions and

Social Media Strategy Tips For 2024 By: Paul Poggione LISTEN TO THIS BLOG NOW The digital marketing landscape is continually changing and has changed dramatically over the past 5 years alone. If you are working on your social media strategy for 2024, there are 4 things you will need to consider for your content to stay top of mind with your audience. Be Proactive You need to reach out to your audience members directly and communicate with them on the platforms where they are following you. Don’t forget to be following key influencers, leaders and hashtags in your industry and be active on those as well to make your presence felt. Narrow Your Focus You need to be laser focused on what your company/brand is

How To Use AI In 2024 To Build Your Audience & Brand By: Paul Poggione LISTEN TO THIS BLOG NOW What Is AI? It stands for Artificial Intelligence and its use in many machine learning applications are becoming more prevalent. For example, your phone has AI built into it with the search function of Siri or Alexa or Google. What changed in 2023 was an explosion of the software program Chat GPT that you can use to perform multiple functions, from searching for content suggestions, to writing text, responding to messages, or generating images. The interest in AI will likely continue to be high in 2024 as the desire to learn about AI from 2022 to 2023 increased by 550%! Social Trends 2024 By Hootsuite